It feels like the world is becoming a nicer place.
Written by Ken Segall, a sharp dude employed by the ad agency Chiat/Day and a man constantly in meetings with Steve Jobs, this is a good book worth reading.
A book extolling the virtues of Simplicity (consistently capitalized throughout the text), it plays out the lessons and benefits of being lean, stripped downed, and obsessed with Simplicity. It is a fun ride that begins more or less at the start of Apple’s revival with the iMac in 1997, a time when Apple was on it’s last breaths. Enter Steve Jobs and a direct injection of the energy and leadership required to save the company. Currently, Apple is now one of the most valuable companies on the planet.
As a point of reference, Segall makes comparisons between other tech monoliths like Dell and Intel (companies that he also worked for) and shines a spotlight on how exactly the company cultures differ. The gaps are wide.
Simplicity is at the core of everything Apple does, which is interesting to note when considering the technical complexity of the products they produce.
Great takeaways include:
- When you adopt Simplicity it becomes a business weapon for individuals and companies alike.
- Learning the precursor name slotted for the iMac (Steve Jobs had a name for it, and lets just say it’s not his strongest moment)
- An inside look into how Apple behaves like a small company. This is particularly useful when considering that many companies are shrinking.
- Whatever business you’re in, speak human. That is, after all, what we are.
- The last chapter. If you don’t have time read the book, the ‘sparknotes’ and lessons are condensed in the final chapter.
- It appears to be comparable to an abridged version of Steve Job’s biography by Walter Isaacson. I imagine Isaacson’s bio is quite good, but have you seen the thing? It could anchor a pontoon boat.
Good For: Freelancers, Entreprenuers, Artists, Apple lovers, Apple haters, Moms, Dads Brothers, Sisters, you name it. Simplicity is a pretty universal concept.
Helpful Prerequisites: A love of design, a desire to simplify your life, business or otherwise. Interests in marketing and communication.
You can find this book on the bookshelf @220yxe.
I’ve been managing The Two Twenty for 9 months now. It’s been incredible. I can only liken the experience to school except with the “Turbo Boost” button on…and it’s fun. A lot of fun.
Anyhow, I spent a good amount of time collaborating on the redesign of The Common with Curtis Olson, the founder of The Two Twenty. which is a fantastic coworking facility on the fringe of the core of downtown Saskatoon.
The Two Twenty needs a seperate post altogether, because in the interest of time, I’d like to stick to the point.
We got a bookshelf. A nice one.
It needs books.
It has some…..but it needs
So in the spirit of collaboration and openly sharing (threads that runs deep here @220yxe) I’m putting myself up to the following challenge.
I’m going to read one good book a week for the entire year. Every time I finish it, I will post about it, offering a very brief synopsis of the key points. I will aim to make nearly every book be physical, so that I can pay it forward and donate it to The Two Twenty’s bookshelf. Then I hope others will read them. Or at least look at them.
This is going to be tough, because like a lot of you, I have a job that is full time, a social life, an anti-social life, and a girlfriend (or the more neutral “spouse”).
Where will I find the time to not only read all those words, but also create more words explaining what I thought about the words that I read?
I guess I’ll just have to get up earlier. Since January is already over, I’m four behind. I gotta go.
There’s so much to do.
You guys, I landed a sweet job. Real fortunate. Working with some bright minds and shiny ideas.
Search Bruce Mau’s Incomplete Manifesto for Growth. My company is of this feather.
Hope your April was solid. And with all seriousness, check out that manifesto. Simpld I’m looking at you."
Properly executed design, whether it’s architectural, interior, product or any other form is as critical to me as air.
Every element must enhance and support the others. The placement of the penholder on a desk must be precise, down to the millimeter, so that using it becomes a natural act in the overall scheme of activity that takes place at the desk. Place nothing on the desk that is not needed, and the things that are needed must be of the proper proportions and dimensions.
Less truly can be more.
Lets make the world a better place through superior, thoughtful design.
This is Ryan.
Ryan is one half of the founding members of Stealth Web Design based in a lovely little city called Saskatoon. He’s also got a knack for SEO, so give it a try and search for the company, it’ll pop right up.
I’d talk about the website, but I don’t have to.
It speaks for itself.
- GCUC in Austin, TX.
I didn’t need much persuading to head off to Austin with my boss (he hates being called that!) and friend, Sam Rosen, and Desktime developer,